The other day I was teaching an introductory course on Sustainaibility Management to PhD students (mostly Engineers, some MBAs, some Computer Scientists). This is always an exciting experience, many different rationalities and perspectives on the issue. We discussed a case study, the sustainability report of BMW, and some important realities of corporate sustainability became clear to me.
First, for some companies, sustainability provokes some kind of “organizational schizophrenia” i.e. they refer, in the same paragraph, to sustainability and ecological awareness as well as to the overarching goal of earning profits with even the most unsustainable products.… Read more